First the worst, second the best?
The centrist candidate. A split-the-difference strategy. Coming up through the middle. This is how Labour leadership hopeful Yvette Cooper's campaign has been characterised.
She seems to be taking pains to avoid bold stances on anything at all in order to offend as few voters as possible. This has led to predictions that she will rely on second preferences to win the contest.
And she's not really helping herself to quash her reputation as second-best. Here's a shareable graphic that has been attracting quite a bit of ridicule, which was tweeted out from her official leadership campaign Twitter account this week:
Meme big.